Since the advent of modern digital technology, men largely outweighed women in regards to college majors and careers that focused on cutting edge computer technology. However, as technology becomes more and more ubiquitous and increasingly relevant to a variety of different fields, this trend is shifting toward a larger population of women choosing academic concentrations such as Information Technology and computer science. Changing perceptions in professional roles across multiple industries has likely helped fuel this growing trend. Gender stereotypes with respect to the workforce continue to evolve. That’s good news for women—and even better news for universities and employers.
Making Mobile Marketing Work for Your Small Business
Within the next 5 years, the landscape of the world will ultimately change, especially for technology. Gone are the traditional methods of communication, such as landline phones and traditional mail. Replacing these forms of communication are mobile devices and social media messaging. More than 250 million people across the globe possess a minimum off one…
Does the World Really Need Your Business?
In business, anything is possible. A person of any race, gender or economic status can create a business that will flourish for decades. For example, Ralph Braun was able to create an entirely new industry based on his own personal needs. A doctor diagnosed Braun with spinal muscular atrophy, a disorder that prevented him from…
5 Ways to Detoxify Your Office
Living a healthy lifestyle is becoming a bigger priority to those at home as well as at work. This goes beyond just preventing the common cold. There are dozens of viruses popping each cold and flu season, and for those of use with children or sick family members, the last thing we need to worry…
Using Corporate Blogging to Repurpose Great Content
We’ve all heard the web adage, “content is king”, but just as important is how content establishes its kingdom. There is any number of ways that content marketing achieves its end-goal, but one of the best ways to do this involves content repurposing. This means using already existing content and using in a different medium….
The Healthy Office: 5 tips to help make sure you have one!
Is your office environment making you lethargic or unhealthy? From a break room full of empty-calorie, sugar-filled snacks to improper posture at your desk, your office habits influence your physical, mental and emotional health. Implement five tips to make your office healthier for you, your co-workers and your clients. 1. Offer healthy snacks …
The Value of Human Capital
When evaluating the success of your business, it’s important to recognize what components played a role in making this success possible. New equipment may have helped and a new marketing strategy may have also contributed, but one of the most often overlooked and most valuable resource that many companies have is the professionals that work…
Making Friends Online
Many people have given up on conventional ways of meeting new people and have turned to the Internet. Meeting friends online frequently leads to meeting them in real life and forming long-lasting relationships, making this an invaluable way to network and socialize. There are a multitude of places to meet new people, whether you want…
How to Reduce Your Business’ Electric Cost
In order to run a profitable and successful business, you need to keep operating costs as low as possible. One thing that often creates a bump in the road is energy. If your business’ electric costs are making it difficult for you to get ahead, don’t worry. There’s actually a lot you can do to…
Build Your Professional Connections through Blogging
In many cases, a job candidate’s online presence has the potential to hurt him in his search for employment. In fact, many employers admit that they analyze the content on a candidate’s social networking profiles before deciding whether to hire him. When an employer sees a potential employee drinking irresponsibly on his social media profile,…