Digital marketing is a form of marketing that seeks to promote a brand through various digital channels and electronic devices. This is where the power of the Internet is capitalized on by marketing organizations to bring out the message that there is such a brand and that they will benefit from its use. It is engaging consumers…
Category Archives: Marketing
Why the Miami Dolphins logo matters to your small business
For football fans, there is no off-season. Now that Super Bowl XLVII and the Combine are over, the next item on the NFL schedule is the unveiling of the Miami Dolphins’ new logo. Teams tweak their logos somewhat often in professional sports, usually in the name of forcing fans to buy new team-themed apparel. The…
How to use Search Retargeting to Attract the Right Customers
Search retargeting is getting talked about more and more, but it’s new enough that many people don’t really know what it is. In a nutshell, it is a method for showing highly-relevant ads based on what people search for. What makes it different is that the ads don’t show up on the search engine results pages (SERPs). Instead, they…
Grow Your Business in 2013
With the start of a new year, your small business is ready to grow. Your marketing strategy plays a big role in your business success. There’s no better time than the New Year to reevaluate your marketing plan and resolve to try new strategies. Print Business Cards Simple business cards include your company’s name, address, phone number…
A Survey of Consistently Great Email Newsletters
We’ve all signed up for an email newsletter or two at some point. Some of them we may look forward to, and others we may just automatically toss in the trash bin. What makes us do that? Conversely, what makes a good newsletter worth looking forward to? Why do we love some and hate others?…
Build Your Brand With A Strong Customer Loyalty Platform Infrastructure
It costs a business 5-10 times more to acquire a new customer than it does to sell to an existing one. On average current customers spend 67% more than new customers. With the proper customer loyalty program backed by the proper software, these numbers can make all the difference in keeping your sales up. It…
Boostability and SEO Company Services
Boostability is a company that primarily deals in SEO tools and organization. Because of the relatively new nature of SEO, or search engine optimization, companies like Boostability are able to complete tasks that most other individuals or companies simply do not know how to complete. Though the exact intricacies of Boostability and the tools that…
Money: It Isn’t What It Used To Be
Money is, of course, an evergreen subject. But it isn’t what it used to be. I think it was last year. I and my wife Rhonda, were at a Music Festival here in Indianapolis, and during a lull between performances we made our way out from under the music tent and we walked over to…
Transforming PPC Marketing: Google Glasses, Social Media and Smart TVs
The future of marketing is wide open. Companies realize the benefits of proven strategies such as email marketing campaigns and social media campaigns. When thinking of the future, what’s the next big thing in the wings? The answer is pay per click marketing. This marketing strategy, though somewhat new, is simply the evolution of traditional…
Making Mobile Marketing Work for Your Small Business
Within the next 5 years, the landscape of the world will ultimately change, especially for technology. Gone are the traditional methods of communication, such as landline phones and traditional mail. Replacing these forms of communication are mobile devices and social media messaging. More than 250 million people across the globe possess a minimum off one…