June, also known as National Safety Month, is quickly approaching. If you own or manage a business, now is the time to start planning safety training sessions, equipment upgrades and employee education classes to make your office a safer place. Read on for a breakdown of the month’s four weekly themes and some ideas about…
Tag Archive: business
Many workers fail to wear protective equipment: why and how to solve
Workplace injuries are costly. The Occupational Safety and Health Administration estimates that employers pay nearly $1 billion each week for the direct and indirect costs related to illnesses and injuries that occur on the job. But an unsafe workplace loses money in ways many employers don’t consider; absenteeism and low employee morale can be a problem in…
Freedom through automation
Owning a business is more than a job; it’s a way of life. All day, every day, you’re tasked with finding answers to complex questions, from how to reduce marketing costs to how to streamline manufacturing. The next time one of these problems comes across your desk, consider today’s most promising and efficient business solution—process…
How Small to medium-sized Businesses can Effectively Use Social Media
Social media marketing is the way of the future and many businesses are already tapping into that gold mine. You merely have to log into Twitter or Facebook to see suggested pages or promoted tweets that advertise businesses and their services or products. Businesses of all sizes, but especially small and mid-sized businesses, can use…
Employee retention: Why it matters and what you should be doing
Employee retention is incredibly important in every company and business. When an employee leaves your company, he takes with him all the time invested in his training, as well as institutional knowledge. The loss of an employee also leaves a gap that another employee must fill until you can find a replacement. When an employee…
Preparing for new Tax Hikes?
Small business owners have a lot on their plates. Not only do they have to keep a business running, keep sales coming in, keep marketing on track and handle taxes, they also have to take care of their employees. Finding talent out in the prospect pool is relatively easy; the difficult part is hooking them…
A Survey of Consistently Great Email Newsletters
We’ve all signed up for an email newsletter or two at some point. Some of them we may look forward to, and others we may just automatically toss in the trash bin. What makes us do that? Conversely, what makes a good newsletter worth looking forward to? Why do we love some and hate others?…
Transforming PPC Marketing: Google Glasses, Social Media and Smart TVs
The future of marketing is wide open. Companies realize the benefits of proven strategies such as email marketing campaigns and social media campaigns. When thinking of the future, what’s the next big thing in the wings? The answer is pay per click marketing. This marketing strategy, though somewhat new, is simply the evolution of traditional…
Using Corporate Blogging to Repurpose Great Content
We’ve all heard the web adage, “content is king”, but just as important is how content establishes its kingdom. There is any number of ways that content marketing achieves its end-goal, but one of the best ways to do this involves content repurposing. This means using already existing content and using in a different medium….
The truth about filing for Chapter 11, Chapter 7, and Chapter 13
There are many misconceptions about filing for bankruptcy, a lot of myths and fears surround the daunting concept of declaring that you have to declare bankruptcy and throw in the towel…so to speak. A lot of people will speak about the exorbitant costs of acquiring a bankruptcy attorney when actually filing or chapter 11, 13,…